Right now our Meta creative is almost entirely video. Over the last 90 days, roughly 97% of spend ran on video, with barely any static image or carousel ads. That is a gap worth closing for the evergreen campaign: the few static images we do run already outperform video on return, and rugs are our strongest evergreen category. Below are five concepts, three carousel and two image, for the designer to build from. Image areas are shown as fill-in slots so the layout and overlay text read clearly.
Each card is one rug size shown in its natural home, so the customer self-selects by the space they are trying to fill. Uses imagery we already own for the larger sizes.
One colourway per card, each styled in a room, so the range reads as a considered palette rather than a list. Colour names to be confirmed against the live SKUs.
Colour names above are placeholders. Please confirm the live colourway names before design.
Turns our best-performing video angle, "6 Ways to Style Sheepskin", into a swipeable lifestyle carousel. Inspiration-led and low-pressure, strong for cold audiences.
Two evergreen image concepts, both built on a clean bestseller shot styled in situ. Keep the blocks simple. The value is in the product and the one line of text over it, so the bulk of the work below is the text-overlay options.
A beautiful product shot styled in situ, with nothing but the Hyde & Hare logo. Simple, modern, luxurious. Lets the product and palette carry it. Two to three variants across the top colours or sizes.
Same clean product hero, with one short brand-voice line. Pick one headline per image, keep to a single line. Options below are drawn from three sources so we lean on what is already working.
Example blocks above, one from each source. Full option pool below.
One housekeeping item: four live ads still use "hygge" in the headline, and the website still says "Hygge your home". Worth swapping those out in the same pass, in line with the recent brand direction.